This was a content creation and storytelling campaign. The inspiration came from a crucial element: the jacket used in the movie “Matrix”. At the time of creating these images, the jacket had started to be auctioned. As a huge film fan, “The Matrix” was one of those films that, from the moment I saw it, I felt a deep attraction to storytelling. It is one of many films that contributed to my current professional development.

Production & PH: Carmina
Model: Ana Serra
Brand: Ruth Tates
Film: Raphael
Muah: Namrata Vij